https://www.angieonsocial.com/blog daily 0.75 2023-07-30 https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/c0f0a14b-a6d5-43f2-b139-491ca4380cb0/Crisis+Comms.JPG https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/968b8e21-99b2-4507-bf26-f7d564d2b6c2/3+social+media+metrics+socialgovs+should+track+in+2023+photo.jpg https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/fd33f64f-6e33-489e-ada5-4b743c920b7e/GSMCON.JPG https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/a6e0e065-cd72-4e41-a39d-ab98c977271a/DEI.JPG https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/a7d7b4d4-6c97-42ac-8de6-4d92f0fbbbc6/VideoViews.JPG https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/3c1d8dfb-674b-4be3-a2e5-ca77bd1b176e/Gray+Checkmark.JPG https://www.angieonsocial.com/blog/hurricane-ian monthly 0.5 2022-12-04 https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/1670192225732-K4RHQTFWK3YR8E1NJ3JI/How+to+leverage+social+media+in+a+crisis.jpg Blog - Crisis Comms: Social Media Strategy for Hurricane Ian https://www.angieonsocial.com/blog/super-bowl monthly 0.5 2022-12-06 https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/0c2021f7-9e8f-48cf-8fe7-358f966597b7/8.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 10- 11 Facebook photo showcasing local sports trophies during “#ChampionsDay” (left), Facebook photo showing Bucs and Bolts banners at the Tampa Convention Center (right) https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/c4321eee-c253-475d-b9d8-06d47528a3a6/1.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 1 NFL Gameday Playbook Facebook Post https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/2dd146d0-f6b4-4977-8550-d9ab27427a6f/20.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Table 4 City of Tampa social Media Video Views January 17 — February 28 https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/33b7bbc3-3db9-46db-b171-e95cac904799/23.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Table 6 and 7 Sprout Social Engagement and Impressions Report for the City of Tampa Social Media channels (January 31 to February 13) https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/93bceeee-66be-44c0-85de-2bbc47c99327/22.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Table 5 Sprout Social Inbound Messaging Report for the City of Tampa Social Media channels (January 31 to February 13) https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/0fbfa8d2-935c-4a60-a9db-71ef313e8a18/3.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 4 Titus O’Neil SBLV Twitter Video https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/9d1b4b77-954a-4d25-af69-e8d660d5d3d7/14.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 16 Comments on the City of Tampa’s Gameday Playbook Facebook post https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/d79e46b3-3873-4519-9aa7-b4b6e556944f/7.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 9 SBLV User-Generated Content shared on Instagram Story https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/31da7e4d-a74a-4675-a198-2957ac0b93e0/6.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 8 Tampa Bay Playbook Fill In the Blanks Instagram Story https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/9a27a8a1-6eee-42a4-aea1-ed36425c5391/15.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 17 Examples of Instagram comments expressing Tampa pride https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/c8f597f4-8423-4798-8d13-d6e83f0ff745/21.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 22 Examples of successful short-form video (Instagram Reels and TikTok) https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/9f61419a-cb7d-4822-94d0-b9c5307a574d/4.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 5–6 Bucs Spirit Week Announcement Facebook Graphic and Instagram Story https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/44eff94a-5ef4-46f3-a8c7-29bb14230ab9/2.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 2–3 Wear Your Mask Facebook Post and user-generated content in the comments https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/bff1e5ca-d47e-479a-b1a1-6de63c658edc/11.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 14 Facebook live of the Super Bowl Experience firework show https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/3fc9095a-f823-4fe4-bbb3-cae53cd3bddc/10.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 13 Screenshots of the City of Tampa’s SBLV Experience preview Instagram story https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/5a2dc59a-3081-4cd1-b5f1-d48a5f882a71/16.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 18 “Welcome to Tampa” Instagram Reel https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/cfbc9197-2476-4801-8a60-7895db3b25ed/9.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 12 City of Tampa tweet featuring Tampa in 60 Seconds video https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/dad22601-d066-4ec0-894d-86417a7b0de8/12.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 15 Sprout Social Report of the City of Tampa’s message volume on Facebook, Twitter and Instagram from January 17 — February 28, 2021. https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/85ab4560-7130-4ce5-9957-3d07978b626d/17.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 19 Screenshot of Instagram insights from the Tampa in 60 seconds Instagram video post — showing over 75% of the accounts reached were non-followers https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/0fe27d2e-befe-4806-9a7f-a89ed5c2db1c/18.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 20 UGC shared on the City of Tampa’s Instagram https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/3a019909-49b1-47e3-be67-a9f8db52310e/19.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - Make it stand out Figure 21 Examples of User-Generated content shared during day one of #BucsSpiritWeek https://images.squarespace-cdn.com/content/v1/638c112a4fceac0fbc1cdca1/ff188d2d-75c2-4f15-8c07-b895ff30259d/5.PNG Blog - Developing a Champion Super Bowl LV Social Media Strategy for the City of Tampa - 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